Web analytics is the study of online behaviour in order to improve it. There are two categories; off-site and on-site web analytics.
Off-site web analytics refers to web measurement and analysis. It includes the measurement of a website's potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.
On-site web analytics measure a visitor's journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase.
Competitor Analysis
Regular Competitor Reports
Target Audience Online Analysis
Web Analytics & Reports
Web Trends