Necatibey Cad. Karaköy Meyd. Karaköy Palas No:4 Kat:4 BEYOĞLU / İSTANBUL

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HUAWEI P SMART 2019
SHARE THE SAME MOOD

Strategy

We noticed that the word “mood” is very common among young people. Therefore we set the course for P Smart 2019 campaign with the concept of “mood” which is used frequently by the youngsters, our primary target audience, in their daily languages. We actually set the course for a really long and exciting journey just like youngsters. We pointed out P Smart 2019’s widescreen, performance, front and rear AI cameras and its mood is just as powerful and high as the youngsters by telling them to Share the Same Mood with P Smart 2019

First In Turkey

Campaign stands out as Huawei Turkey’s first holistic campaign launched in Turkey. Every stage from strategy to production prepared and performed in Turkey. The campaign aired on Internet, press and outdoor and will continue throughout the year with various online / offline integrations.

4000+ Km Route

Huawei P Smart 2019 calls its users to see more, experience more and share more with its 6.21" FullView Display with delicate Dewdrop design, AI powered front and rear cameras, expandable large memory and outstanding colors. Shooting of the campaign film took place in Güroymak, Kurtalan Express, Halfeti, Bilgelik Vadisi and it was completed in 6 days.

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