The closest friend of the drivers on the roads our trademark, Opet added family toilets in the stations in consideration of the clean toilet needs of the children during their travels. We aimed to announce these family toilets in digital environments effectively.
For our communication, we prepared a short and clear video in which we told our story from the eye of a family, experiencing Opet Family Toilet. We focused on the content, details and convenience of Opet Family Toilet in the video. We indicated that our brand, Opet, which had the ear of its customers with Clean Toilet Concept, still maintained its standards in Opet Family Toilet too.
Publishing the video through an intended media usage, categorized based on the fields of interests of our target population; we reached the parents, who consume contents on the internet about the training of the children.